Eminem to Executive Produce Detroit Lions Thanksgiving Halftime
Detroit’s very own rap icon, Eminem, alongside his longtime manager Paul Rosenberg, is set to elevate the Detroit Lions’ annual Thanksgiving halftime show. This multi-year partnership will see the duo serve as executive producers through 2027, promising an unforgettable new chapter for one of the city’s most cherished holiday traditions.
A Hometown Hero’s New Roar
The Detroit Lions announced Thursday a significant collaboration that will resonate deeply with local fans and the wider music world. Eminem, a global superstar with deep roots in Detroit, and Paul Rosenberg will bring their renowned expertise to the Thanksgiving Day halftime performances at Ford Field, shaping the artistic direction and talent selection for years to come.
Key Details of the Partnership
This isn’t just a one-off performance; it’s a strategic alliance solidifying Eminem’s creative influence over a major Detroit event. The partnership extends through the 2027 season, ensuring a consistent vision for the halftime spectacle. Jesse Collins Entertainment will work alongside Eminem and Rosenberg, bringing their production prowess to the Ford Field stage.
Paul Rosenberg expressed his enthusiasm, stating, “It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports. We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.”
Impact on the Lions and Thanksgiving Tradition
The Detroit Lions’ President and CEO, Rod Wood, highlighted the significance of this collaboration, emphasizing the draw that two figures of Eminem and Rosenberg’s caliber will bring. “We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” Wood said. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”
This partnership signals a commitment to making the Lions’ Thanksgiving halftime a premier entertainment event, reflecting Detroit’s rich musical heritage and global cultural impact. While last year featured Grammy-nominated artist Shaboozey, the headliner for this year’s show remains a highly anticipated announcement.
What to Expect This Thanksgiving
As Detroit prepares for its cherished Thanksgiving Day football game, the excitement is building. The Lions will host the Green Bay Packers, a crucial NFC North matchup, especially with the Lions currently holding the No. 1 spot in the division following the Packers’ recent loss.
Partnership at a Glance
| Aspect | Details |
|---|---|
| Key Producers | Eminem & Paul Rosenberg |
| Partnership Duration | Through 2027 season |
| Role | Executive Producers, Talent Guidance |
| Co-Producer | Jesse Collins Entertainment |
| Last Year’s Performer (2024) | Shaboozey |
Frequently Asked Questions
- Who is producing the Detroit Lions Thanksgiving halftime show?
Detroit rap icon Eminem and his longtime manager, Paul Rosenberg, will serve as executive producers. - How long will this partnership last?
The multi-year partnership extends through the 2027 season. - What is Eminem and Paul Rosenberg’s role?
They will provide guidance on talent selection and other elements of the show as executive producers. - Who performed at last year’s Thanksgiving halftime show?
Grammy-nominated artist Shaboozey was the headliner for the previous year’s performance. - Who are the Detroit Lions playing this Thanksgiving?
The Detroit Lions will take on the Green Bay Packers.
This collaboration between the Detroit Lions and one of the city’s most iconic figures promises to inject new energy and world-class entertainment into a beloved local tradition, making every Thanksgiving game a must-watch event for both football and music fans.
Eminem to Executive Produce Detroit Lions Thanksgiving Halftime
